What information do you collect?
We may collect and use personal information for the use of srmax.com such as, but not limited to the ways you interact with srmax.com, outgoing linked data, and incoming linked data. We also collect information provided for transactions and services offered by Saf-Gard and all its subsidiaries (SR Max, Michigan Industrial Shoe, Vulcan Safety Shoes, and Lehigh Valley Safety Shoes) such as, but not limited to your name, address, phone number, email address, employer name, and payment methods and any other information that is volunteered to Saf-Gard and all its subsidiaries (SR Max, Michigan Industrial Shoe, Vulcan Safety Shoes, and Lehigh Valley Safety Shoes) via promotions, newsletters, email, online chat, and phone.
How do you use this information?
We may use your personal information to moderate srmax.com, personalize experiences on srmax.com, enable access to SR Max’s services, send purchased products, provide purchased services, supply billing statements and invoices, collect payments, send volunteered marketing communications, and develop product recommendations.
Please note:
All the subsidiaries of Saf-Gard (SR Max, Michigan Industrial Shoe, Vulcan Safety Shoes, and Lehigh Valley Safety Shoes) reserve the right to share information with our parent company, Saf-Gard Safety Shoe Company for the reasons listed above.
Although uncommon, Saf-Gard may disclose your personal information to third parties for the purposes listed above. The involved third parties are obligated to use personal information in accordance with the terms of this privacy statement.
Additionally, Saf-Gard may disclose your information if reasonably necessary for the purposes identified above to the extent that it is required to do so by law, in connection with any legal proceedings or prospective legal proceedings, and in order to establish, exercise or defend its legal rights.
How do you protect my information?
Saf-Gard takes reasonable technical and organizational precautions to prevent the loss, misuse or alteration of your personal information. Saf-Gard will store all of your personal information on secure servers. All transactions are protected by an encrypted Secure Socket Layer (SSL).
How do I contact SR Max about questions regarding this statement?
If you have any questions about this privacy statement, click here.
How do you update this privacy statement?
Saf-Gard may update this privacy statement by posting a new version on this website with, or without notice. Please check back occasionally to ensure you are familiar with our most current policy.
Information we collect
Information you provide to us
We collect the personal information you provide to us when you purchase our products. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, and telephone number
- Commercial and Financial Information, including purchases, other purchasing behavior, credit card or debit card number, and signature
We collect the personal information you provide to us when you are a prospective customer. The categories of information we may collect include:
- Personal Identifiers, including name, email address, postal address, and telephone number
- Commercial and Financial Information, including purchases
To the extent we process deidentified personal information, we will make no attempt to reidentify such data.
Information collected automatically
We automatically collect internet or other electronic information about you when you visit our website, such as IP address, browsing history and interactions with our website. This data may be collected using browser cookies and other unique personal identifiers.
Information from other sources
We may collect personal information about you from third-party sources, including Data Brokers.
Data Brokers
- Personal Identifiers, including Name, Email address, Postal address, and Telephone number
- Online Identifiers, including Online Identifiers
How long we keep your data
We do not retain data for any longer than is necessary for the purposes described in this Policy.
How we share and disclose information
Information Disclosed for Business or Commercial Purposes in the Last 12 Months, and Categories of Parties Disclosed To
We may disclose the following personal information about you when you purchase our products:
| Personal Information Disclosed | Recipient (by Category) |
|---|---|
| Personal Identifiers | Business Partners, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, Shipping Services, and web developers |
| Online Identifiers | Ad Networks, Business Partners, Data Analytics Providers, Governance, Risk & Compliance Software, IT Infrastructure Services, Payment Processors, Sales & Marketing Tools, and web developers |
| Internet Activity | Data Analytics Providers |
| Commercial and Financial Information | Business Partners, IT Infrastructure Services, Payment Processors, and web developers |
We may disclose the following personal information about you when you are a prospective customer:
| Personal Information Disclosed | Recipient (by Category) |
|---|---|
| Personal Identifiers | Business Partners, Governance, Risk & Compliance Software, Sales & Marketing Tools, and web developers |
| Online Identifiers | Business Partners, Data Analytics Providers, Governance, Risk & Compliance Software, Sales & Marketing Tools, and web developers |
California Privacy Notice (CCPA)
This section provides additional information for California residents under the California Consumer Privacy Act (CCPA). The terms used in this section have the same meaning as in the CCPA. This section does not apply to information that is not considered "personal information," such as anonymous, deidentified, or aggregated information, nor does it apply to publicly available information as defined in the CCPA.
Collection and Disclosure of Personal Information
The personal information we collect is described above in Information we collect. The personal information we disclose for business or commercial purposes is described above in How we share and disclose information. The length of time for which we retain personal information is described above in How long we keep your data.
Business and Commercial Purposes for Collection
We collect personal information for the following business purposes:
- Analyzing Data
- Conducting Surveys
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving our Products & Services
- Internal Business Operations
- Marketing Our Products & Services
- Meeting Compliance & Legal Requirements
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Providing Cybersecurity
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
We also "share" and "sell" (as defined in the CCPA) personal information for commercial purposes, including to advertise and market our products.
Information “Sharing” and “Selling”
We “share” certain personal information with third party ad networks for purposes of behavioral advertising, including: Online Identifiers. This allows us to show you ads that are more relevant to you.
We use third party data analytics providers and this may be considered a “sale” of information under the CCPA.
You may opt-out of these data practices here.
We do not knowingly sell or share (for cross-context behavioral advertising) the personal information of consumers under 16 years of age.
CCPA Rights
Your CCPA rights are described below. You can make a Request to Know or a Request to Delete under the CCPA by submitting a Privacy Request at the top of this page, or by clicking here, or by emailing us at moc.seohsytefas@ycavirp. Alternatively, you can make a request by calling us toll-free at (855) 651-0445.
Right to Know
You have the right to request to know the following about the personal information we have collected about you in the past 12 months:
- the categories and specific pieces of personal information we have collected about you
- the categories of sources from which we collect personal information about you
- the business and commercial purposes for which we collect personal information
- the categories of third parties with whom we share the information
- the categories of personal information about you that we disclosed for a business purpose, and the categories of third parties to whom we disclosed that information for a business purpose
The information we would provide to you in response to a Request to Know Categories is contained in this Privacy Notice. To access the specific personal information we have about you, submit a Request to Know via the link above. If you make a Request to Know more than twice in a 12-month period, we may require you to pay a small fee for this service.
Right to Delete
You have the right to request that we delete any personal information about you that you have provided to us. We will permanently delete from our records any personal information that is not necessary for our business operations and direct our service providers to do the same.
We consider information to be necessary for our business operations if it is used to:
- Complete an obligation to you that you have requested
- Detect and resolve issues related to security or functionality
- Comply with legal obligations
- Enable solely internal uses
Right to Non-Discrimination
If you exercise your CCPA consumer rights:
- We will not deny goods or services to you
- We will not charge you different prices or rates for goods or services, including through the use of discounts or other benefits or penalties
- We will not provide a different level or quality of goods or services to you
Right to Opt-Out
You have the right to opt-out of any selling and sharing of your personal information.
You may exercise your right to opt-out here.
Opt-Out Preference Signals. Your browser settings may allow you to automatically transmit the Global Privacy Control (GPC) signal to online services you visit. When we detect such signal, we place a U.S. Privacy String setting in your browser so that any third party who respects that signal will not track your activity on our website. GPC is supported by certain internet browsers or as a browser extension. You can find out how to enable GPC here.
Right to Correct
You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.
Request Verification
Before we can respond to a Request to Know or Request to Delete, we will need to verify that you are the consumer who is the subject of the CCPA request. Verification is important for preventing fraudulent requests and identity theft. Requests to Opt-Out do not require verification.
Typically, identity verification will require you to confirm certain information about yourself based on information we have already collected. For example, we will ask you to verify that you have access to the email address we have on file for you. If we cannot verify your identity based on our records, we cannot fulfill your CCPA request.
For a request that seeks specific personal information, we ask that you sign a declaration stating that you are the consumer whose personal information is the subject of the request, as required by the CCPA.
In some cases, we may have no reasonable method by which we can verify a consumer's identity. For example:
- If a consumer submits a request but we have not collected any personal information about that consumer, we cannot verify the request.
- If the only data we have collected about a consumer is gathered through website cookies (i.e. the consumer visited our website but had no other interaction with us), we are unable to reasonably associate a requester with any data collected; therefore, we cannot verify the request.
Authorized Agent
A California resident's authorized agent may submit a Request to Know or a Request to Delete under the CCPA by emailing us at moc.seohsytefas@ycavirp. Requests submitted by an authorized agent will still require verification of the person who is the subject of the request in accordance with the process described above. We will also ask for proof that the person who is the subject of the request authorized an agent to submit a privacy request on their behalf. An authorized agent that has power of attorney pursuant to California Probate Code section 4121 to 4130 must submit proof of statutory power of attorney, but consumer verification is not required.
If you have trouble accessing this notice, please contact us at moc.seohsytefas@ycavirp.
Contact Us
If you have any privacy-related questions, please send them to moc.seohsytefas@ycavirp.
Virginia Privacy Notice (VCDPA)
This section provides additional information for Virginia residents under the Virginia Consumer Data Protection Act (VCDPA). The terms used in this section have the same meaning as in the VCDPA. This section does not apply to information that is not considered "personal data," such as deidentified or publicly available information as defined in the VCDPA.
Collection and Disclosure of Personal Information
The personal data we collect is described above in Information we collect. The personal data we disclose to third parties and the categories of third parties to whom we disclose personal data is described above in How we share and disclose information. The length of time for which we retain personal information is described above in How long we keep your data.
Purposes for Processing
We process personal information for the following purposes:
- Analyzing Data
- Conducting Surveys
- Creating Customer Profiles
- Delivering Targeted Ads
- Fulfilling Customer Orders
- Improving our Products & Services
- Internal Business Operations
- Marketing Our Products & Services
- Meeting Compliance & Legal Requirements
- Operating Our Website or Mobile Apps
- Preventing Fraud
- Processing Payments
- Providing Customer Support
- Providing Cybersecurity
- Sending Promotional Communications
- Storing and Managing Data
- Tracking Purchases & Customer Data
Data “Selling” and Targeted Advertising
We process personal data for purposes of targeted advertising (as defined in the VCDPA), including online identifiers and internet activity. This allows us to show you ads that are more relevant to you.
You may opt-out of these data practices here.
Profiling
The VCDPA gives consumers the right to opt out of automated profiling that produces legal or similarly significant effects, such as approval for a loan, employment, or insurance.
We do not profile consumers in furtherance of decisions that produce legal or similarly significant effects.
VCDPA Rights
Your VCDPA rights are described below. You can make a Privacy Request by clicking the link at the top of this page, or by clicking here. Alternatively, you can make a request by calling us toll-free at (855) 651-0445.
Right to Access
You have the right to confirm whether we are processing personal data about you and to access such data. Where processing is carried out by automated means, you have a right to receive a copy of your personal data in a portable and readily usable format that allows you to transmit your data to another controller.
If you make a Request to Know more than twice in a 12-month period, we may require you to pay a small fee for this service.
Right to Delete
You have the right to request that we delete any personal data provided by or obtained about you. We will permanently delete any such personal data from our records and direct our processors to do the same. However, we may retain your personal data if it is necessary for certain purposes, including the following:
- To comply with legal obligations
- To comply with an official investigation or cooperate with law-enforcement agencies
- To establish or defend legal claims
- To complete an obligation to you that you have requested
- To respond to security incidents, fraud, harassment, and other similar activity
- To identify and repair technical errors
- To conduct internal research to develop, improve, and repair our products and services
- For internal operations that are reasonably aligned with your expectations
Any personal data retained for these purposes will not be processed for other purposes.
Right to Non-Discrimination
If you exercise your VCDPA consumer rights:
- We will not deny goods or services to you
- We will not charge you different prices or rates for goods or services
- We will not provide a different level or quality of goods or services to you
However, we may offer a different price, rate, level, quality, or selection of products or services if your personal data is required in order to provide those products or services and you have exercised your right to opt out, or the offer is related to a voluntary loyalty or rewards program.
Right to Opt-Out
You have the right to opt-out of any selling of your personal data, processing of your personal data for purposes of targeted advertising, or profiling in furtherance of decisions that produce legal or similarly significant effects for you.
You may exercise your right to opt-out here.
Right to Correct
You have the right to correct inaccuracies in your personal data, taking into account the nature of the data and our purposes for processing it.
Right to Appeal
If we decline to take action in response to any of your privacy requests, you have the right to appeal that decision within a reasonable amount of time.
If you believe your rights have been violated and you are not able to resolve the issue directly with us, you may file a complaint with the Virginia Attorney General’s Office.